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TUESDAY, 10 JUNE 2008 11:01 |
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| Brand Republic News RSS Feed |
- BA suitcase race highlights Olympic spirit
There are plenty of jokes about airlines and baggage but British Airways is making the subject the focus of an Olympics-related TV ad, which features an international suitcase race.
- UTV Media merges three local radio stations
UTV Media is to merge two local radio stations it bought last week, The Wyre and The Severn, with its Wolverhampton-based The Wolf, to create a single larger station called Signal 107.
- Microsoft hires Mandeep Mason to head up EMEA mobile ad sales
Microsoft has appointed Mandeep Mason, sales director at Nokia-owned Navteq, as director of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue streams.
- TMG promotes Edward Roussel in digital overhaul
Telegraph Media Group (TMG), the publisher of the Daily Telegraph, has made a number of digital appointments, including promoting its digital editor Edward Roussel to the new role of executive editor digital.
- Sports Relief launches mobile app to drum up support
Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both Android and iPhone devices, which will feature news and behind-the scenes-celebrity gossip for its flagship weekend event in March.
- All Her Majesty's brands: 10 brands the Queen can't live without
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.
- Groupon buys data start-up Adku to boost personalisation
Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported m (£6.3m).
- Record number of Americans tune in to Super Bowl
The Super Bowl's habit of setting viewing records continues (just) with 111.3 million viewers making this year's sporting showdown the most viewed television programme in US TV history.
- Cravendale unveils Muppets campaign
Cravendale has unveiled its TV and cinema campaign featuring The Muppets, as part of its first brand partnership.
- LateRooms.com livens up hotel offering with romance
LateRooms.com, the online hotel brand, is launching a campaign that introduces two characters, Lucy and Ben, and the strapline, "For your every need".
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