Learning: Online advertising just contributes 1.5% of total mediums, advertising market is simply. Meanwhile in US, online advertising take 7.5% of total mediums and market has many methodologies of advertising.

Trend: Online advertising will increasing the contribution of media buget in future.

Industry growth was mainly contributed by increased spending of top sectors consistently led by Toiletries& Beauty, drinks and telecom. Almost same top listers during the period versus last year except for Building Industry being a new entrant replacing Transport/tourism sectors.